Sometimes you read books that are full of information, innovation and motivation and you really really really want to go through it. You force yourself to read it because you’ve heard that the book is good and contains the secret of life and entrepreneurship but comes page 28 you just feel BORED.
Bored out of your skull.
Like you’d seriously prefer to receive a cup full of extremely hot coffee right in the face than continue to read the book.
Well luckily, Crush It! by Gary Vaynerchuk is not one of those books.
It is full of information, innovation and motivation, but one thing that it is not is boring. This is mostly due to Vaynerchuk’s energy that is transcended through the printed words running across the pages.
What is Crush It! all about?
Well first of all to really understand the impact of the book, we need to know a little bit about Gary Vaynerchuk. Vaynerchuk owns a company that specializes in Social Medias, he owns Wine Library TV – a popular web series on Wine review – and is the co-owner of a wine retail store.
He proclaimed, more than once, that he would someday buy the New York Jets.
This brings us to the question “what is Crush It! about?” It’s about Vaynerchuk motivating you to pursue your dreams and to literally “cash in on your passion”. He talks about the way Internet changed, the way people make business and find information, and how anyone who has any kind of expertise (or has the will to become an expert on a given subject!) can become one of the go-to masters of its field.
One of the examples that struck me is when Vaynerchuk compares the “normal” marketing – billboards, newspaper – to the “modern” marketing, like guest posting and social medias. Via Twitter you can literally send your message instantly to thousands and thousands of subscribers for free, all around the world. By setting up a billboard in New York City, you will most likely reach the same amount (or less) people, but they won’t be as targeted since anyone driving around will see it and it will also cost a lot of money.
Another thing that I found interesting about Vaynerchuk, which to me means a lot since I’m a father of three and a husband, is that he said and I paraphrase: “Do everything you need to do to realize your passion, work long (and awful) hours, but your family always comes first”. This shows a lot of his character.
Do I recommend Crush It!?
A big, BIG, yes! Crush It! by Gary Vaynerchuk may well change your life. It’s a great read, not too long (142 pages) and really interesting. Most of all its biggest asset is its personality. It will change the way you see the business world and your blog. As a blog owner, it was the push I needed to work towards my goal at a faster and smarter pace!