Hello all, Marc here to talk about the blog’s numbers and statistics in this traffic and income report.

This report, which is published every month, will be a round up of what happened both in front of the scene and behind the scene at Smell My Kitchen.

This is also an acknowledgment of our own efforts to see where we stand as blog owners and it gives us the power to appreciate our website’s evolution. Feel free to comment or ask any questions in the comments section.

This is our third traffic and income report. I’ve been trying to publish them around the 15th of the month but I’m starting to wonder if it’s a bit late in the next month to do it. What are your thoughts?

1. Blog in numbers

In July we wrote a total of 9 posts. I was a little bit discouraged photo-wise in a few of those posts even though the recipes are awesome.

Like I said some of them have awful pictures. I didn’t take my time enough and it shows. We still had a few of them accepted on FoodGawker and TasteSpotting which means it still built traffic so that’s good!

I feel like I didn’t have much time to work on the blog even though I took three weeks of vacations from my day job. The first week we had all the kids during the day, in the second we were gone at Lac St-Jean and the third I was just busy with house chores and what not. To me, July was not a good month for the blog even though we had our best month in terms of traffic.

Here’s why.

2. Traffic and income

But what happened I hear you say?

One of our post, raspberry frozen mini cakes, was featured in a Buzzfeed post! Thanks to Rachel Sanders from Buzzfeed for featuring us. This literally created a storm of traffic all of a sudden and we are still getting a few referral a day from there.

The saying “be at the right place at the right time” really holds up when it comes to a blog. I LOVE IT.


As you can see Buzzfeed brought in 683 sessions, and to be honest almost as much in terms in direct traffic. Pinterest was our second biggest referral, but I still need to figure out how to get more followers. Grrr.

Help me, pin away our recipes to your followers! And follow us on Pinterest.

Alright, what about income?

The Buzzfeed buzz brought us a few dollars which was interesting to see.

  • Gourmet Ads – 2.82 USD
  • AdSense – ~10.38 USD
  • Swoop – a big woop! 0 USD
  • Sovrn  – 0.11 USD

Grand total: 13.31 USD

An increase of 537%!!! CREEAAAAZAY

So what did I decided to do? I removed Sovrn and removed one of the Gourmet Ads ads. Why? Because I want to concentrate on building a following and traffic and ads improvement were taking too much on my time.

In June’s report, I had a discussion with Chet from Tomato Boots around the question “When is the right time to monetize your blog?”. Every month he writes a “growing report” about Lindsay’s (his wife) blog but he focuses on traffic more than income.

My answer to his question still stands: to me the right time to monetize your blog is right away. But in moderation. It’s not as important as building traffic, a community or followers, but it can bring a good surprise when you have a surge of traffic coming from referral, like in my Buzzfeed experience. I made about 8$ right there that I wouldn’t have made if AdSense wasn’t configured and on my site.

If you do monetize your blog early in its life, don’t go overboard. Remember that content is king and your ads should be built around it, not the other way around.

3. Other

In June I talked about the fact we were now using MailChimp as an email marketing provider and that I set up an RSS-driven campaign. I asked if some of you were interested and I had a few people contact me in private so I made a blog post about creating an RSS driven campaign in MailChimp as well as a blog post about customizing your email template in Mailchimp.

If your blog is at a point where you feel the need of feeding (see what I did there?) your subscriber with recipes and blog post as soon as they come out, be sure to check them and ask any questions in the comments.

Once again thank you for reading and if you have any tips or questions for me, please do in the comments below.

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